The Cost of a Life Coach

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The Cost of a Life Coach

Hiring a life coach is a big deal.  It involves trusting someone else to support you to reach your goals.  This blog post will explore the actual cost of hiring a life coach.  The perspective in this post covers the scope of all coaching including business coaching, relationship coaching, spiritual and career coaching too.

This is not financial advice and is for entertainment purposes only, if you want advice of any kind contact a registered financial advisor about your specific circumstances.               

Coaching is one of my favourite things.  I live for the coaching life.  I’m obsessed with the benefits it can bring in the right setting.   I also love that it’s so accessible, and online life coaching means it really is possible no matter where you are.  Most of my clients are on opposite ends of the world.  This means your coaching options are endless too.

There are some things in the coaching industry that don’t sit well with me.  Unfortunately, they are extremely common and I find them extremely frustrating.  They are:

  1. The concept that you always need to be working with a coach
  2. You should spend well beyond your means because it is an investment in you.

If you follow me on Instagram you may have heard me rant about numero uno, it’s something that I continuously reiterate even though it’s labelled as counterintuitive because as a coach I should want clients to work with me (obviously I do).  

Point two is something I have covered less, and so today we will also explore the idea of “investing in yourself” and common concepts that are thrown around related to this in the coaching industry.

What is Coaching?

Coaching is an unregulated industry, which means there are a lot of grey areas.  Sometimes this can promote creativity and freedom and other times it can also be detrimental and give the industry a bad name.   According to the International Coach Federation, coaching is:

“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.”

When to Work with a Life Coach

There are so many beneficial reasons to work with a coach.  As a certified ontological coach, I love coaching.  I have created many powerful shifts in my life from my own training, and working with coaches. I’ve also had some negative experiences which are why you need to be discerning when choosing your coach.

It’s useful to hire a coach when you are at a place in your life where you want to grow and shift into your next level (however that looks for you – we are all different).  This is when you are open to possibilities and ready to step into your leadership and take full responsibility for your life.

To work with a coach you must be open to coaching, this may sound obvious, but often people will sign up for coaching when they don’t want to hear what the coach has to tell them.  (Coaching is also not about just telling you what to do, it’s more focused on helping you discover the answers from within).  Business coaching can often involve a mix of coaching and consulting depending on your needs.

Hiring a coach when you want to grow spiritually can also be valuable.  Often coaches can be trained in other modalities or can support you to surrender to God (if you believe) or your intuition in transformational ways.

Hire a coach when you feel empowered when you are ready to make moves and create shifts, externally and/or internally.  Some of the most profound shifts you can have are in your way of being.

When You Shouldn’t Work with a Life Coach

There are times when you shouldn’t work with a coach.  Coaching is a blessing, it is not a necessity.

If you have experienced trauma, feel depressed or are seeking counselling, then you shouldn’t hire a coach, this is not a coach’s role.  Always seek out a qualified medical professional like a counsellor or psychologist in these (or related) instances.  A coach could be a valuable resource in addition to a counsellor or psychologist (see it as a bonus) but not as a replacement.  A good coach will refer you if it is beyond their scope.

Don’t hire one if you are not committed.  You may experience self-doubt and procrastination.  If this is you, only hire a coach if you are willing to get uncomfortable and step out of your comfort zone to move forward.  If you aren’t open to your coaches perspective or action prompts you may not be ready for coaching, and the coaching relationship will not benefit you, or your coach.

There are also times when you don’t need a coach.  It’s common in the coaching world to say you always need a coach and I strongly disagree.  To say you should always have a coach perpetuates the myth that you aren’t good enough without one, and this is simply not true.  You are.  

I have jumped from coach to coach and program to program, and I’ve seen it in clients too.  This constant need for support and mentorship can actually be detrimental and can foster imposter syndrome and the idea that you can’t do it on your own.  Always be mindful of this, and give yourself space, and grace to integrate.  It’s perfectly okay to have downtime to reset, and clear your mind, in fact, I encourage it!

Do not hire a coach at the expense of your expenses.  If coaching is going to put you into debt stress don’t do it!  One of my biggest pet peeves is the predominance of coaches encouraging people to spend beyond their means when it comes to coaching.  This puts stress on your nervous system and can impact your capacity to integrate your growth and coaching, not to mention the flow-on effect on your relationships.

Life Coach Cost

Life coaching fees can be so varied.  Coach prices can cost a lot or a little.  It depends entirely on the coach.  Some coaches can charge $100k USD per year, and others $10k.  It’s a personal choice and I’m not about to weigh in on what is right.  My coaching rate sits somewhere in the middle, and I also offer different tiers and price points with a variety of programs and bundles.  Over the years I have spent more than $30,000 on coaching, some of it has been extremely valuable, and some of it has felt regrettable.  Although all of it has gifted me valuable lessons.  

Individual Sessions

Some coaches offer individual sessions where they charge a price per session or per hour (starting anywhere from $80 to $500 or more) others offer packages because it involves a commitment and transformation can occur over a longer period of time.

I’ve heard some coaches say offering individual sessions is not useful and so they don’t.  I believe individual sessions have their place and you can create magic in just one session.

In saying that I’m not currently offering one-off sessions.  My focus is on supporting new(ish) solopreneurs so I feel I can really support their progress more effectively over a 4 month period.

I do sometimes offer one-off sessions, and I also love intensives.  Intensives are bundles of sessions for a specific goal.  They could be spread over a month and have two different types of sessions with support between sessions.  For example, my latest intensives span over a month.  It involves a soul-care session to see where you feel burnt out and implement a sustainable set of habits and rituals to take care of your wellbeing.  A reprogramming call where we will use EFT (tapping) to reprogram your subconscious beliefs.  Finally, it includes a dream design call where we explore your vision and create a roadmap towards achieving your big dreams.  My coaching sessions generally range from 30 – 90 minutes depending on what the focus is. They are priced anywhere from $300 to $1000 or more depending on the coach and what is included.

Intensives or smaller bundles can be an incredible entry point to coaching, or a top-up in between larger programs when you want support that isn’t long-term.

Coaching Packages

Coaching packages are like gold.  They can be so valuable, whether individual or group programs.  Monthly packages or 6 month packages all have their place.  It depends on your intentions and goals.

By investing in a long term package you can go deep into your goals and vision, and really create expansive results.

One of my most treasured coaching experiences was a 6 month group program for mums.  It was massive support as I navigated my way through becoming a mama of two.  Spending 6 months in this container meant I had time to explore a range of themes in my life relating to motherhood like boundaries, standards, self-care and purpose.  This would not have been possible in an individual session.  The depth and ultimate results of longer packages are why I am a huge believer in long term coaching packages.

Going into Debt

I don’t believe in putting yourself under financial stress to hire a coach.  In fact, I will not work with someone who is in survival mode.  It’s common for coaches to say you will get back what you invest in yourself tenfold.  Yes, this can be true, and sometimes it’s just not the right time to hire a coach. Only you can weigh up the cost of a life coach, make sure you are truly honest with yourself.

Don’t get me wrong I love a good payment plan and have taken advantage of many myself over the years.  I just don’t believe in pressuring clients to spend beyond their means or getting into financial strife to work with me.  If a coach tries to pressure or manipulate you into hiring you when it feels wrong, run the other way.

You can jump into free coaching experiences until it is the right time.  Some coaches will tell you that you can’t get the same value from free experiences because you haven’t staked anything on it.  I don’t entirely agree with this, it depends on the person.  I’ve had some powerful shifts from free experiences when I’ve shown up and committed.  I am extremely motivated and self-responsible, and often this isn’t the case.  I’ve also signed up for a million things and not committed because they weren’t a priority for me.  It depends on what’s motivating you, and your current priorities.  You can experience tremendous value from free opportunities if coaching isn’t within your means right now, and often going all in on these experiences can open you up to new possibilities and manifestations that can pave the way for paid coaching.

On the flipside, I don’t offer free coaching anymore.  I offer free experiences in some forms just not in a one on one capacity.  This is because I have experienced coaching clients (who haven’t paid) who do not show up fully for themselves, and I can’t want it more than you.  When my clients pay, their satisfaction skyrockets and they see incredible results.

Another alternative is mid-range packages.  If long term coaching isn’t an option, a monthly or 6 week package could be an option.  Coaches can always tailor customised packages for you, if you are unsure whether this is an option, all you can do is ask with the understanding that they can (and often will) say no.  They may not advertise this, but if you take initiative, reach out and show up from an empowered place with a go-getting attitude then some coaches will meet you in the middle and find a way to create a customised option that works for both of you.  On another note, I don’t mean asking a coach if you can pick their brains for free, don’t do this.


Coaching is a wonderful tool.  

The coaching industry can get a bad rap.

I’ve hired amazing coaches and had incredible results both personally and professionally.  I wouldn’t be where I am today if it wasn’t for hiring my first coach way back in 2009.  It was then I knew coaching was my destiny, and it was with my coach’s support that I eventually signed up for my life coaching certification and ultimately became a life coach. (Read more about my journey here.)

I’ve also hired life coaches (and business coaches) who cost a lot and didn’t facilitate results, I’ve been in programs where I’ve seen people coach in detrimental ways that were not safe.

This is why the cost of a life coach matters.

Some coaches have gone through life coaching training, and in an unregulated industry, many are not.  I’ve worked with both, and some of my favourite spiritual business coaches have completed an official coach certification, yet they have added so much value to my life.

Other coaches have extensive training and it shows. I’ve loved learning from their wisdom and felt so safe and secure because of their obvious expertise.  Their insights have been extremely useful. My coach training was transformational, it changed my life and was so much fun.

It can be challenging to pinpoint pricing for coaching because the cost really varies from coach to coach. It is at each coach’s discernment. As mentioned if one on one coaching isn’t an option for you right now most coaches, including myself have other ways to work with us at multiple price points.


In your search for a coach be mindful of who you hire.  Have discernment, pay attention to the cost of a life coach and always trust your intuition.  Only you can decide what is right for you.  Just remember you don’t NEED a coach, you are more than enough without one.  Coaching is a beautiful bonus that can light up your life.  You get to choose coaching on your terms, not when you are in survival mode and at the expense of your wellbeing.  Not when you are being pressured.  Coaching is a choice, so choose it when you feel empowered and ready to shake up your world (in the best way possible).  Know that you will choose the perfect coach for you at the perfect time, and only you can determine its true cost and value.

If you are curious about working with me join my coaching waitlist to be the first to know when doors open again.

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